Wednesday, April 13, 2011

Nestle Careers Portal Vacancy for Assistant Brand Manager


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Assistant Brand Manager

Job Number: nest-00018087
Nestle Purina PetCare Company
Marketing
St. Louis MO

Relocation: If necessary, relocation assistance will be provided in accordance with Nestlé's relocation policy.

POSITION SUMMARY:
The individual will be a team member of one of the Branded Marketing Teams at Nestle Purina PetCare. As an Assistant Brand Manager, the individual in this role will be responsible for assisting in the execution of the Marketing Strategy for the Brand.

PRIMARY RESPONSIBILITIES:
* Business Tracking and Analysis: Develop a clear competency in running the day-to-day business, including
a) analyzing brand performance versus objectives, b) identifying issues and opportunities, c) managing
brand budget to PFME and, d) managing packaging inventories to reduce write-offs.

* Consumer Communication: Manage public relations, experiential, CRM. Manage national consumer promotions (bonus bags, FSI's, in-packs, in-store vehicles) and Catalina. Manage internet strategy and tactics.

* Marketing Plan: Develop an understanding of the key marketing plan initiatives critical to success including
Consumer Communication, Innovation/Renovation, Product Availability, and low-cost highly efficient
Operations. Lead the brand initiatives in the Playbook. Assist in developing brand marketing plan.

* Promotional Plan: Develop and execute the promotion plan. Analyze promotional programs to maximize effectiveness/efficiency.

* Renovation/Innovation: Learn fundamentals of product renovation/innovation. Work with Market Research (CMI) to address consumer needs/insights. Collaborate with R&D and Tech Apps on product renovations.

* Product Availability: Work with Market Development Organization (MDO) to address the needs of key retailers.

BASIC QUALIFICATIONS:

EDUCATION/EXPERIENCE:
Bachelor's Degree with minimum 4 years professional experience with Consumer Products Goods, including 1 year of Brand Management experience or MBA with a minimum of 1 year of Brand Management experience with Consumer Products Goods.

SKILLS:
Insight, Initiative, Results Focus, Proactive Cooperation

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Nestle For More Information about Nestle jobs and apply Nestle careers online visit : http://www.nestleusa.com/careers or nestle Official Website
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