Tuesday, May 3, 2011

IBM Employment Portal Vacancy for Marketing Program Specialist/Manager

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Marketing Program Specialist/Manager

Job ID S_D-0394646
Job type Full-time Regular
Work country Australia
Posted 04-May-2011
Work city West Pennant Hills
Job area Marketing & Communications
Travel No travel
Job category Marketing & Communications
Business unit ibm.com
Job role IBM Brand Professional
Job role skillset General
Commissionable/Sales-Incentive jobs only No

Job description
About the Business Unit
ibm.com Inside Sales is IBM’s sales unit expert in:

A targeted set of products and solutions sold by professionals with global reach and native language skills valued by our clients.

The use of innovative touch points that strive to exploit tele and Web technology to cultivate, build and maintain meaningful client interactions


Primary marketing interface to the business leaders of the ibm.com Inside Sales team. The Marketing Program Manager role resides in the ANZ ibm.com marketing team reporting directly to the ibm.com Marketing Manager.

Job Role

Responsible for the ANZ ibm.com marketing strategy, acting as a strategic advisor to the business and responsible for the execution of marketing plans, sales plays and seller enablements in order to drive awareness and opportunities for IBM’s product portfolio across specific seller alignments in ibm.com
The ideal candidate will have successful track record in marketing along with proven project and time management and individual leadership skills. This individual contributor role is on a fixed salary, graded band 7/8.
Core Responsibilities:
• Identify which market segments are most attractive and addressable, and reconcile this with sales pipeline analysis
• Partner with Market Insights to obtain market segment definition, database analytics and understand market and competitive dynamics
• Solicit inputs from clients and other influencers (MI, Sales, Channels, and WW MSM’s) to understand drivers of growth and spending, buyer motivation and to determine how IBM can best address these market segments
• Manage stakeholder relationships
o Collaborate with key stakeholders to develop next quarter RTM, awareness, enablement plans, define metrics, milestones and ownership of management system
• Make recommendations and build marketing strategies
o Establish full year marketing plan and growth strategies, objectives and high level activities by quarter to meet pipeline gaps
• Assess historic and current performance, IBM’s ability to differentiate, and strength of routes-to-market elements
• Define the quarterly ibm.com Inside Sales execution plan for each segment, including calendar, sales plays, enablement assets and sales support materials
• Interlock the execution plan with GMU/Brand/Sales/Marketing/ibm.com Sales and DP
• Provide closed loop feedback on execution/enablement. Review and mobilize ibm.com marketing contribution by evaluating selected plays.

Required skills
• Strong understanding of marketing principles and buyer behaviour, particularly in business to business markets
• Ability to set marketing strategy and interconnect it to overarching business strategy
• High degree of personal leadership and ability to work independently
• Superior time management, communication and presentation and teamwork skills
• Basic SWG, Services and/or STG solutions knowledge required
• A strong working knowledge of Marketing Campaigns
• Establish and maintain relationships with other parts of IBM to enhance effectiveness, and ensure stakeholder satisfaction
• Commit to and deliver results for pieces of specific marketing execution
• Strong stakeholder management skills
• Strong business acumen and analysis skills

Bachelor's Degree
At least 5 years experience in Marketing and/or Sales experience
English: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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