Thursday, June 9, 2011

Cadbury Careers Vacancy for Category Insights Manager, Global Candy


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Category Insights Manager, Global Candy

Ref
CSAC940-1
Region
USA
Job Location
New Jersey
Function
Marketing
Purpose

Is a partner on the Category Business Team helping lead strategic direction with shared accountability for business results. Serves as a key source of consumer understanding for the Category. Is accountable for the overall contribution of Category CIS Team resources.

Accountabilities

- Actively manages members of the Category CIS team.
- Brings expertise in consumer research, syndicated data, and application of advanced analytics to the full breadth of the Category�s sales and marketing activities. Ensures that knowledge is integrated and synthesized for leverageable insights and translation into business recommendations.
- Is fully accountable for assessing the marketing information needs of the Category and developing and implementing applications to fill those needs.
- Assists the Division CIS Director in meeting the overall marketing research and information needs of the Division.
- Plays a leadership role with category team in setting marketing objectives, strategies and business principles by providing guidance to business team in identifying and articulating key business issues and opportunities for the assigned Category.
- Demonstrates ownership of category team results. Participates/provides input in all aspects of category team (not just marketing and related issues).
- Develops and applies actionable frameworks for assessing in-market category business performance.
- Manages development of Category CIS Team, including assigning projects, coaching, and evaluation in a way that motivates and develops strong business team members. Looks for opportunities for growth and interaction with Division senior management. Partners with direct reports on development plan.
- Develops, updates, and consistently applies spending and pricing principles to the category. Drives constant improvement in efficiency / effectiveness of marketing and trade spending. Ensures that business planning and forecasting accurately reflects marketing mix based expected efficiency and effectiveness.
- Identifies, develops, and champions category�s growth strategies. Provides thought leadership on category new product development strategy. Ensures potential opportunities are grounded in consumer understanding. Leads continuous monitoring and analysis of category new product activity. Establishes category based action standards for new products.
- Manages CIS spending for the Category, ensuring resources are allocated against the most critical category objectives and maintaining a high benefit/cost ratio in the procurement of external suppliers and other resources.
- Develops new, improved and/or more cost effective marketing research tools, methods, and processes. Plays a leadership role in applying these new approaches.
- Plays a role in developing the broader CIS organization via sharing of lessons learned, participation in cross company teams.
- With agency planner, leads analysis and discussions of SVC, consumer insight, category motivator and brand relevant difference. Champions and ensures application of learnings.
Pre-Requisites

- Bachelor�s Degree (Social Science, Business Administration, Marketing preferred).
- MBA or MA in Social Science preferred with a concentration in research, marketing, or quantitative analysis.
- Minimum 6 to 9 years marketing research experience in increasingly responsible positions.
- Experienced across all research techniques/applications.
- Experienced and effective in managing people.
- Consumer packaged goods experience required.
- Strong knowledge of business practices, marketing principles and manufacturing process. Expert knowledge of existing research techniques and emerging trends.
- Excellent communication skills; strong consulting and influence capability.
- Demonstrated team skills and thought leadership for business.
- Ability to lead, manage and develop research professionals.
- Strong knowledge of consumer products categories, brands and environment
- Cultural awareness and maturity to effectively lead research projects across cultures.
- Ability to work well in a collaborative team environment.
- Ability to work as part of a remote and virtual team.


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