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Job Title Responsible Webmarketing
Start Date 15/04/2011 ~
LG Electronics France, a subsidiary of LG Group, active in the markets of electronics and consumer appliances, mobile phones, computers and air conditioning, its marketing department to research (on) Head Webmarketing. This position will report to Director of Communications.
The Head Webmarketing is responsible for defining and the implementation of digital communication strategy of the LG brand in all of these business divisions of the company in France (Mobile TV, Audio, Video, Home Appliances, Product Information, climate and business solutions). As such he is the guarantor for the Coordination of www.lg.com portal / en, purchase space for advertising campaigns, interactive emergence of the brand in social media and among influencers internet, and evangelism and development projects related to new media (mobile marketing, e-Commerce, ... webretail). It ensures that as the piloting of all digital marketing agency.